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How To Turn Anyone Into A Long-Term Donor

Updated: Jul 27


The way people donate is definitely changing. As new habits form from a high-intake, reward-driven lifestyle, organizations that can change with them will connect much better with their current and new donors, and receive more from them.


We live in a world now where people are used to getting “immediate satisfaction” for everything they give their attention to. They are getting used to getting something back for their time and sacrifice.


If your organization is struggling with getting donors to donate long-term, this is the reason why.


But very quickly, can you answer this? Have you watched a TV show, a movie, or read a book that hooked you and kept you needing to know more? Powerful, isn’t it? And there is an art to that!


Donors today want to feel good about what they are giving, yet once they do, the feeling is fulfilled. 


Wouldn’t it be better if you turned these same and new donors into monthly givers? 


What if you could continue to give them something that keeps them excited about giving every month, and creates a long-term habit?



This is Story. But how it’s told is the difference between people walking away satisfied or staying around and wanting more. 


This method of storytelling that has captivated people for thousands of years, drawing them in, grabbing them at their very humanity and wanting more, is still the most powerful tool you can use to keep your donors around.


What I want to talk to you about is the Storyline Offer.


It’s a great story, told in the timeless method, that you give to your donors, that continues over a long period of time, keeping them engaged. It keeps them involved, and most importantly, it keeps them Feeling!


And it’s just that: it’s an offer. It’s something you weave into your promotions, marketing, and packages.


And it gets even better. The Storyline Offer:


  • Heightens the stakes for the funds you need 

  • Keeps the donor informed

  • Creates stronger feeling, emotion, connection, and around!

  • Clarity on why to keep donating



It’s very easy to do and is now one of the most powerful tools in nonprofit long-term engagement.



If you have a few minutes, I will talk to you more about this and see if this can work for your organization and double or triple your revenue while doing more for your people and the cause you serve.




A little about me. Well, I’m Dave Drinkwater. My background is in customer strategy for 20 years, growing organizations from broke to many making millions in profit every year. As well, I am an accomplished screenwriter for film and television. I now solely focus on doing more to make the world a more giving, loving, and fair place to live for all. 





If getting a stronger, deeper commitment from your donors would help your cause, then click Book Now, and I will contact you.


Online Meeting for Service Consultation
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Have an amazing day. I look forward to making the world a more charitable place with you.

 
 
 

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